I am an outgoing, artistic, and creative person who relates well to others. I have channeled my talents and personal characteristics in several ways in my eleven-year career to date and currently work as a communication and change lead in various projects. This experience has been very satisfying and has pointed me to the field of Corporate Communications in which I believe that I can usefully apply my natural talents and characteristics and so maximize my utility in the world, making the most of my academic, personal, and professional potential.
I currently work for Ecolab in my home country of Saudi Arabia. The company is the global leader in water, hygiene and energy technologies and services. I am delighted to be employed by a company that undertakes a wide range of services that are so important to humanity, and I am committed to furthering and making known its commendable goals.
Since taking up my current role, I have been involved in implementing and running a variety of humanitarian and educational projects for the benefit of local people. For instance, we are planning to launch a ‘Science is Fun’ project aimed at young children to fascinate and enthuse a new generation about science using simple experiments, quizzes etc. I also hope to initiate a ‘Blood Drive’ and ‘Wellness Program’. The Kingdom is seeking to achieve a situation in which blood donation is locally sourced, voluntary, and non-remunerated. I am personally very sympathetic to the aim of educating the public on the social benefits of regular blood donation. The ‘Wellness Program’ is especially important in Saudi Arabia which has a remarkably high, and increasing, incidence of Diabetes which it is possible to reduce by successfully encouraging changes in diet and lifestyle. Because of my interest in art and design, I am particularly interested in examining how important health and other information can be transmitted using art to supplement and enhance such messages making the recipient more likely to respond.
Art is a particularly important aspect of my own life. I have derived enormous pleasure and fulfillment through artistic expression and hope, in the future, to initiate projects that are artistically based for therapeutic purposes but also to fire an interest in art and design for people of all ages and backgrounds, especially infants and the young.
I am making this application to equip myself to become a leader in the field of Corporate Communications. Once so equipped, I intend to continue working for Ecolab, at least initially, but certainly throughout my future career to work for a company where I am in sympathy with the goals of my employer so that I can seek to further those goals with integrity and with genuine passion.
I am aware that some view the role of the Corporate Communications specialist with some reserve and even cynicism given some recent business scandals such as those related to the banking crisis during which some specialists were accused of defending the indefensible. I see the role as partly preventative in that the specialist should be among those regularly reminding senior management that, although it takes years to acquire a good reputation, it can be lost in mere hours and to be aware of those areas in which reputational risks might exist and to provide warnings of them where required.
I also regard effective internal communication as an essential tool in explaining and aligning business goals to those of employees and other stakeholders. Communication should be as comprehensive as possible and provided in a timely and easily accessible way to create and maintain good relationships. Responses should be encouraging, carefully considered, and thoughtful.
As a graduate in Business, I am fully aware of the importance of the ‘bottom line’ in enabling a company to meet its business and charitable goals and I should certainly take a keen interest in the profitability of any business employing my services in the future and to enhance, where possible, its ability to maximize that profitability.
I am fluent in Arabic and English and have traveled widely in the Middle East, Europe, and North America. I enjoy learning about other cultures and sharing knowledge of my own.
I undertake voluntary work as a remedial teacher and provide activities for deprived children which provides tremendous personal satisfaction. I enjoy teaching and mentoring others professionally; I am an excellent communicator both in writing and in person and a confident and persuasive speaker.
To summarize: Having carefully considered my career options, I am convinced that Corporate Communications is the best option to apply my skills, characteristics, and potential most effectively. I believe that I can ‘add value’ to the course by bringing the fruits of my professional experience to date and can assure the reader that I shall apply myself with exceptional diligence and enthusiasm, seeking to excel rather than merely succeed in the program.
Thank you for considering my application.
Communication Master's Degree Personal Purpose Statement
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