I hope very much to be selected to earn my master's degree in public relations (MPR) Program at XXXX University. Your program is my first choice for a variety of reasons including its long and successful history and its sheer excellence – as well as its location.
I think of myself as Scottish, but I was born in Halifax, and northern Canada has always been my home. I grew up in Dartmouth, Nova Scotia where I graduated from high school. I then went to XXXX University about 3 hours from Halifax, where I earned my undergraduate degree in Business Administration. I was heavily involved with the student union throughout my four years of study and served as President of each of the residence houses in which I lived, as well as Senior Class President. Spending much of my free time reading about the media and public relations, I am as well traveled as I am read, spending significant amounts of time, in addition to Scotland, in Ireland, France, Italy, Spain, South Korea, China, Hawaii, New York City, and London.
After graduating from XXXX, I earned a master's degree in international fashion marketing in Edinburgh, Scotland, bonding with my family roots and exploring my passion for fashion. Upon my return to Canada, I settled in XXXX, a small town on Baffin Island where I have been working until the present time. Here is where I have gained most of my professional experience.
I am very much in love with the north of Canada and the way that it has provided me with so many opportunities that have helped me to continue to develop and refine my knowledge base and professional abilities as I continue to pursue my dream of a career in public relations and communications. I see the MPR Program at XXXX University as the optimal springboard to prepare me for excellence and my maximum contribution to my chosen field.
In my current position as Manager of Communication, Education, and Outreach for the Government of XXXX Department of the Environment, I keep the public informed about all our activities, the development of our mission, the nature of the challenges that we face and ways in which we depend upon the community for help and support. I am responsible for writing and distributing press and news releases, and speeches for the Minister of the Environment; and I am also fully responsible for creating, organizing, and running unique events for public outreach and media relations. I love my work, and I hope to return to work again with the same people in the same location after completing the MPR program. I look forward to the fullest level of devotion to public relations as a public servant, for decades to come, assuming increasing levels of responsibility.
My first academic love was marketing, growing out of my fashion interest, and evolving into my great passion for Public Relations. Some of my work in fashion had some noble and creative elements, for example, my work with the XXXX Arts and Crafts Association, helping local Inuit designers to highlight and promote their fur fashion to delegations and international visitors to the territory. I very much enjoyed promoting sealskin garments as a bountiful, renewable resource that promotes the use of Inuit traditional knowledge and contributes most significantly to their livelihood.
I seek full immersion and engagement with the most profound and challenging issues of our day, especially everything having to do with the environment. I have learned a great deal from all of my professional engagements, serving as Marketing Manager for the Arts Association, then Event Manager for the Chamber of Commerce, and now working in PR for the government in the Environment Department – I enjoy very much giving my all to a challenging industry, the PETA, Greenpeace, I feel very much at the center of the action.
I especially look forward to distinguishing myself in the promotion of the Inuit culture and way of life, in sustainable and ethical ways that are not cruel to either humans or animals and are not harmful to the environment. Earning the MPR at XXXX will help me to become much better at many things that I do professionally, such as preparing statements on behalf of the Department of Environment, Minister of Environment and in response to media requests we get from outside organizations.
I look forward to many decades of service to come in Public Relations, especially working with government agencies and natural resource companies, as well as the governments of the First Nations, always searching for solutions to difficult challenges.
I thank you for considering my application to the MPR Program at XXXX University.
Master of Public Relations and Communications Canada
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